I found howard gardners changing minds the art and science of changing our own and other peoples minds a useful and informative book that would be immensely useful in addressing people whose minds are open to changing their views or opinions on particular subjects written by a harvard university professor of education it implicitly assumes goodwill on the part of the advocate and . Despite its subtitle it really never talks much about the art and science of changing our own and other peoples minds a far more appropriate subtitle would be examples of famous people who changed their minds with no explanation for why or how and some other stuff i think is interesting the first three chapters apparently explain how people change their minds. Publishers description minds are exceedingly hard to change ask any advertiser who has tried to convince consumers to switch brands any ceo who has tried to change a companys culture or any individual who has tried to heal a rift with a friend so many aspects of life are oriented toward changing minds yet this phenomenon is among the least understood of familiar human experiences. In his book changing minds harvard psychologist howard gardner explains what happens during the course of changing a mind and offers ways to influence that process remember that we dont. Gardner a psychologist and professor at harvard examines the factors involved in changing minds on significant issues in politics science business and art he identifies seven key elements including reason research and real world events that are part of the decision making process
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