Luxury fashion branding trends tactics techniques by okonkwo uche 2007 hardcover isbn kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Luxury fashion branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint it critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers retailing tactics branding and marketing strategy business modelling and e retail presented in a clear . Luxury fashion branding trends tactics techniques okonkwo u isbn 9781349356577 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry it will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products. Get this from a library luxury fashion branding trends tactics techniques uche okonkwo front flap luxury is a necessity that begins where necessity ends these words spoken by gabrielle coco chanel in the early twentieth century remain as true as ever today luxury fashion has
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